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Print Measurement Bureau

Print Measurement Bureau (PMB) is a non-profit Canadian company that specialises in gathering statistics about print media readership. PMB conducts surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. Its first national print survey was conducted in 1973.

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Categories: 1973 establishments | Canadian publishing | Marketing research companies of Canada | National statistical services | Canadian company stubs

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