Fuji XeroxFuji Xerox Co., Ltd.
富士ゼロックス株式会社 TypeJoint ventureFounded 1962Headquarters Minato, TokyoKey people Toshio Arima, Board Director
Tadahito Yamamoto, President IndustryDocument processingProductsCopiers
PrintersRevenue$9.5 billion Employees36,000 (2004) Websitewww.fujixerox.co.jp
Fuji Xerox Co., Ltd. (富士ゼロックス株式会社, Fuji Zerokkusu Kabushiki-gaisha?) is a joint venture partnership between the Japanese photographic firm Fuji Photo Film Co. (75%) and the American document management company Xerox (25%) to develop, produce and sell xerographic and document-related products and services in the Asia-Pacific region.
Originally only a distributor of Rank Xerox products, Fuji Xerox later began to research and develop its own xerographic machines and other devices, beginning with the 2200 photocopier in 1973. Today the company is responsible for the innovation and manufacture of many of the colour printing devices sold by Xerox Corporation. Its innovations include the world's first multifunction printer/copier, the "Xero Printer 100", launched in 1987.
In 1991, Fuji Xerox introduced the tag-line "The Document Company" which became incorporated into its logo in 1995. This is feature of the logo to this day, although Xerox Corporation discontinued its use in 2004.
In 2004, the company employed 36,000 people.
Effective April 1, 2008, Fuji Xerox will start changing their logo on communication materials including its official Web site, business cards, and key signage in order of priority, covering all Fuji Xerox companies in Japan as well as the Asia-Pacific region. This is the first corporate identity change in 13 years.